One other, darkly amusing detail of the day... One of the designers has been tasked with reimagining one of his magazines, bringing it up to date and freshening it up.
So, naturally, the font he picked for the masthead, flags and folios is one which we bought for an Estate Agent and, as such, is neither licensed for nor installed on any of the Editorial machines.
And, naturally, he denies all knowledge of it being a client-specific font, despite the fact that it's not in our printed type library directory.
Honestly, some people are just dense... That said, I'd imagine that kind of lapse is common in many design houses. I'm pretty sure Jaguar haven't allowed their corporate font to be used in anyone else's advertising and yet, a couple of years ago, I found that artwork supplied by a client was using Jaguar's corporate font. They were not happy when I pointed out the potential licensing nightmare.
No comments:
Post a Comment